Target Research Group, Inc., a consumer research company focused on food and beverage research for over 36 years is proud to announce its partnership with Spoonshot an AI-led insights company specializing in food and beverage data.

 

PRESS RELEASE:

 

TARGET RESEARCH GROUP AND SPOONSHOT PARTNERSHIP

 

Target Research Group, Inc. has partnered with Spoonshot, a food and beverage intelligence company, to market “#foodbrain+, the world’s smartest food innovation system”. #foodbrain+ allows R&D researchers to create new product concepts with only a few clicks. All one needs to do is to select the beverage or food category, your company’s manufacturing capabilities, and the algorithm will generate various consumer product concept ideas. For each new concept, the platform delivers:

  • Likeability scores
  • Uniqueness scores
  • Social media commentary
  • Trends in the category

 

The AI-driven platform centralizes billions of valuable food and beverage related data points from over 28,000 sources. The result is a platform that is easy to use and ensures that you are always up to date on all the important emerging trends in the industry.

 

“I remember when developing new product ideas meant a team of people throwing out ideas, tacking them on a board, and voting on which to pursue,” said Greg Spagna, CEO of Target Research Group.  “Now the future of Innovation is a new AI platform, which through the partnership of Target Research Group and Spoonshot, helps manufacturers create new product ideas based on tracked intelligence as well as evaluation through best-in-class testing to provide confidence in Your Brand’s Future”.

 

“We’re delighted to be launching this important and timely partnership with such an established research player as Target Research Group,” said Kishan Vasani, Spoonshot’s Co-founder and CEO. “We believe the collaboration will help brands and manufacturers increase their ability to satisfy the consumer with products they love.”

 

Target Research Group, Inc. is a consumer research company focused on food and beverage research for over 36 years. Spoonshot is an AI-led insights company specializing in food and beverage data.

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For information contact Jennifer Davies at jennifer.davies@targetresearchgroup.com