Product Research and Beyond

Product testing for your product at any stage in it’s life cycle. Our vast toolkit will bring you full circle.  We understand that brand intelligence is an on-going process.

Creative Strategies to Meet your TARGET Goal

  • CLT’s, IHUT’s, Mall Intercepts
  • Category Assessments
  • Social Media Research
  • Packaging
  • Electronic Responsive Cards
  • Fragrance Testing
  • Emotions
  • Tracking
  • Conjoint Methodology
  • Design of Experiments, Systematic and Mixture
  • Segmentation, Sensory and Market
  • Drivers of Liking
  • Max Diff and T.U.R.F
  • Deprivation

  • Concept and Idea Screens
  • Positioning and RTB Prioritization
  • Product Guidance for R&D
  • Normative Database Management
  • Forecasting
  • Annual Performance Reviews
  • Brand Equity
  • Pricing
  • Shelf Set Optimization
  • Brand Health
  • Advertising Tracking with Normative Databases
  • Behavior and Attitudinal Tracking

Target Research Group has a strong and unique quantitative and qualitative research team that includes seasoned professionals who possess decades of diverse experience in the CPG category.

The first step to a successful partnership begins with listening. We view your research as a new opportunity to build success and we love challenges.  Your success is our success.  We are your connection from the first call, through the sharing of results.  You will never be passed along to other team members.  We take pride in our personal partnerships.

Our  CUSTOMIZED, hands-on approach provides our clients with superior solutions compared to the typical “black box approach” or “one-size-fits-all” methodologies found in the industry today.

We continuously strive to INNOVATE at all levels to achieve deeper insights through methods that are QUALITY DRIVEN and COST EFFICIENT in faster time.

Read more about all of our product offerings - built on years of research intelligence.