Legal Research and Claims

Download Legal Claims Case Studies

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Claim Substantiation
Trademark Confusion
False Advertising

Quantitative legal research presented as evidence in the courtroom has to stand up to the most meticulous examination imaginable. You must conduct this research assuming that the opposition will scrutinize every detail of the project. Any mistake or inconsistency in the research process can discredit a study’s validity – along with the expert testimony and potentially the entire case.

Target Research Group has conducted hundreds of legal surveys. Our legal experts have the experience and the proven procedures to produce clear and defensible results that will help you win your case.

We have expertise in:

  • Intellectual Property Disputes
  • Trademark or Copyright Infringements
  • Claims Substantiation for Advertising and Marketing Materials
  • Misleading Advertising

Our attention to detail ensures precise execution of the most vulnerable areas including:

  • Methodology
  • Questionnaire Design
  • Data Collection
  • Coding Procedures
  • Double-Blind Interviewing
  • Quality Control
  • 100% Validation
  • Interviewer Training

Don’t risk losing your case – which could result in your having to discard and replace your entire marketing/advertising program and all of your packaging. You could even be required to pay damages. Make legal research a part of your market research strategy.

Target Research Group’s Legal Testing capabilities will help tip the scales of justice in your favor.