Exploratory Qualitative

Reach People Where It Matters Most

From traditional moderator-led groups to innovative and multi-sensory formats, we enable powerful exploratory methods to deep dive the underlying category drivers by engaging consumers in ways that unveil real habits and patterns.

Including:

  • Focus Groups
  • Ethnographies
  • Shopalongs
  • Mystery Shopping
  • Employee Immersions
  • Mobile
  • Video Diaries


Know Your Human Workshops

This process can jumpstart ideation sessions or simply serve as human “check-ins” so that business decisions are made from your target’s unique point of view.
When marketing is driven by the core truths about your consumer, it is powerful. But human nature being what it is, we tend to make decisions based on our own experience with a product. . .not that of the end-user.

Our disciplined yet free-flowing process will help you understand your consumer beyond the demographics and objective data points. Amplifying key drivers to behavior layered by both social and aspirational norms – digs deeper to give the team the confidence to move forward in a more empathic way – making business decisions that matter because they are relevant.


Build Communities

How does your consumer engage with your product? To impress? To nurture? To affirm self-worth? To save time or money?

Creating communities of people who matter most to your growth allows regular dialog to improve intelligence. You will meet your consumers online through an array of exercises to immerse your team in the end-user’s world. A trip to the retail setting. . .a visual journal of an experience… reactions to prototype ideas…all structured in a fun, playful format to unleash fresh, creative thinking in real time.