TARGET RESEARCH GROUP IS PROUD TO BE A SILVER SPONSOR AT QUIRKS BROOKLYN FEBRUARY 27TH-28TH, 2018

We’re very excited to have Fran Nuzzi from Target Research present, “Social Media Research and Digital Discussion Engines to Enhance Research Insights”. Greg Spagna, Target Research Groups CEO, will speak on how Market Research has changed over the years and the exciting new direction we are headed. Join us February 28th at 11:30 am in Room 4”. We want to extend an invitation to chat with our senior staff at booth 615.  Let us share our...

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STEPS TOWARDS A CONSUMER – DRIVEN “CONCEPT INNOVATION MACHINE” FOR FOOD AND DRINK

Michele Reisner, co-author, Published by Food Quality and Preference , October–December 2006 Volume 17, Issues 7–8, Pages 536-551 Innovation is often left to insight and serendipity. A lot of what researchers call innovation is actually a process by which one can make the individual consumer or practitioner more ‘creative’. Although it is important to work with the creative individual in hopes of coming up with the better ‘idea’ and new...

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TARGET RESEARCH GROUP AND MICHELE REISNER ARE RECOGNIZED BY THE CULINARY INSTITUTE OF AMERICA FOR THEIR SUPPORT FOR EDUCATING THE NEXT GENERATION OF CULINARY STUDENTS

A graduate of The Culinary Institute of America (CIA) in Hyde Park, NY, Michele started her career as a professional pastry chef at prominent institutions such as Windows on the World. The result is a unique perspective of “food as a culinary science” in the market research world. Michele sits on the CIA’s Culinary Science Advisory Council while supporting a portfolio of clients for Target Research Group. At the CIA, she guest lectures on various...

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PACKAGING RESEARCH IN FOOD PRODUCT DESIGN AND DEVELOPMENT

Michele Reisner, co-author Published by Wiley – Blackwell, 2009 Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation...

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