TARGET RESEARCH HAD A SUCCESSFUL EVENT AT QUIRK’S EAST!

First, we would like to announce and congratulate our $1,000 grand prize winner, Jennifer Sturgeon!  And we would like to thank everyone who attended Fran Nuzzi’s presentation on Social Media Research and Target Research’s CEO, Greg Spagna’s, talk on how Market Research has changed in the past 60 years and the exciting direction for what the future holds. We enjoyed the great connections and conversations with everyone who stopped by our booth...

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STEPS TOWARDS A CONSUMER – DRIVEN “CONCEPT INNOVATION MACHINE” FOR FOOD AND DRINK

Michele Reisner, co-author, Published by Food Quality and Preference , October–December 2006 Volume 17, Issues 7–8, Pages 536-551 Innovation is often left to insight and serendipity. A lot of what researchers call innovation is actually a process by which one can make the individual consumer or practitioner more ‘creative’. Although it is important to work with the creative individual in hopes of coming up with the better ‘idea’ and new...

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TARGET RESEARCH GROUP AND MICHELE REISNER ARE RECOGNIZED BY THE CULINARY INSTITUTE OF AMERICA FOR THEIR SUPPORT FOR EDUCATING THE NEXT GENERATION OF CULINARY STUDENTS

A graduate of The Culinary Institute of America (CIA) in Hyde Park, NY, Michele started her career as a professional pastry chef at prominent institutions such as Windows on the World. The result is a unique perspective of “food as a culinary science” in the market research world. Michele sits on the CIA’s Culinary Science Advisory Council while supporting a portfolio of clients for Target Research Group. At the CIA, she guest lectures on various...

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PACKAGING RESEARCH IN FOOD PRODUCT DESIGN AND DEVELOPMENT

Michele Reisner, co-author Published by Wiley – Blackwell, 2009 Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation...

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